The best placed fan ad in the history of fans and ads.

(click image) I'm assuming this was a real placement, since the ad won a Media Bronze Lion at last week's Cannes Festival. That's the Haitong Securities building in Shanghai, fairly famous in the architectural world for its unique wave design. Opposite it, is a large billboard for a Midea fan, created by Firstell Communications. This is very smart, and a bit unnerving (image via).
Previously in smart media: The Iams barbell disc Frisbee.