Irish literati toasted.
(click ads) Pat The Baker, maker of Ireland's favorite bread according to the press note, uses some fake Photoshopped toast to create bizarre tributes to the Emerald Island's most beloved writers (Here's the third ad featuring W.B. Yeats.). What would witty Wilde (right) have had to say about this stunt? Maybe: "Only dull people are brilliant at breakfast." He definitely could have used some sponsorship money in his last few years. Beckett probably would have just wanted his toast portrait made from moldy bread, and then he'd have eaten it. Compare these to the scary topographical zombie Bono Irish economic development ad.