Business magazines pulling out all the desperate publicity stunts.

(click image) Business magazines, like all magazines, are having a bumpy ride these days. Earlier this month, The Economist set up a prissy branded mechanical bull in Dallas to show Texans that, while they are a stuffy UK publication, they understand cattle and cowboys and oil and shit. Now, Wirtschaftwoche (economics week), Germany's leading business mag, presents "the world's first executive chair rodeo" which they're setting up at trade fairs. Who had the lame idea first?!? It's insightful, original thinking like this that will enable Deutsche execs who read the rag to "stay on top." Uh, pass? That thing looks ridiculously dangerous. Stay off it uninsured unemployed! By Hamburg ad agency Jung von Matt. (image via).