The least sexual, most interesting condom commercial ever produced.
(via) It's not a new spot; it won a Gold Lion at Cannes last summer. But I hadn't seen it before. It's for Sagami .002, the world's thinnest condom. As the two lovers (the man from Fukuoka, and the woman from Tokyo) run to meet each other, the distance between them is documented on-screen, in millimeters. Thus, the product benefit is permanently planted in your brain. Along with the Durex boinking balloon bunnies, the best condom TV advertising I've seen.
Related: • The most practical prophylactic print ad come-on ever.