The Hearts (and other organs) of the Heartless.
(click ads, via) "It's never too late to become a better person." So, Hater, go get yourself a Get Out Of Hell Free Card. SHOCKvertising for organ donation organization France ADOT. But they made you look and read, so, there's that. This "shocking" visual approach is of course quite popular in AIDS prevention ads. Campaign by Paris agency CLM BBDO.