Wednesday, March 31, 2010

Investment Advertising Hyperbole Watch: State Street.

(click ad, scanned from a recent Wall Street Journal)
Why not four or six, or ten? Do you want a jittery bug-eyed lunatic handling your finances? The State Street boys' advertising of the last couple of years has been consistently inept. It's been childish, metaphorically stupid, and even made fun of Maasai warriors.


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