Thursday, August 20, 2009

State Street resorts to childishly taunting conservative investors.

(click ad) In previous advertising efforts to hawk their risky SPDR ETFs, the Boston-based financial firm has used scare tactics, Zula warriors, and a cute widdle puppy doggie. Now, in this stock photo ad scanned from a recent Fortune, the basic message is: "Na nana na na, money pussy!" I'd say, probably not the best tone for these times.


Anonymous Alan Fleisig said...

Actually, some SPDRs, like the Muni Bond SPDRs mentioned in the body copy, are among the most conservative possible investments. Your characterization of them as all "risky" is inapt.

On the other hand, the ad's still not great. Although, given all the restrictions, it would ironically rank as rather bold and creative for investment advertising.

3:07 PM  
Blogger copyranter said...

Thanks Alan. I know next to nothing about SPDRs; I read that they were risky at some financial site, which one I can't remember.

3:50 PM  

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