Tagger sheds light on the stupidity of DIESEL'S "Be Stupid" campaign.

(click poster) Every one of the DIESEL posters in the W4th St. subway station is currently, literally, tagged with a printout of the price tag for the Italian's brand's $330 "Rokket" women's jeans. This Stupid Is As Stupid Overpays point is what makes the whole stupid campaign wonderfully ironic. So, bravo poster-tagger.