Wool rebranding launched by parading yellow sheep through London.

(click images, via) A Lambient campaign (light English chuckle)? The Woolmark logo had been black & white since its launch in the 1960s. Tom Hingston Studio was commissioned to "infuse" some "vibrancy" into the brand. Voilá (left). The PMS 116-ish flock is seen loitering outside of Selfridges department store. Poor Ad Creep sheep. Previously in: SheepVertising. Related: the size zero cotton inc. dolls.