(nsfw?) Deceptive AssVertising of the Day.

(click ad, via) Doesn't quite work, because it makes his deltoid look too damn big. Also, according to Ads Of The World commenters, not an original visual idea. But, whatever. ASS! (sigh) For Elixia health clubs in Germany. Ad agency: Kolle Rebbe, Hamburg. Previously in fitness AssVertising: Reebok • David Barton. update: here's the original image that the ad agency stole the idea from.