Reebok German AssVertising: the TV spot.
Previously in the print executions of this campaign for the dubious ReeTone sneaks, we saw tight-assed German women wearing see-though unmentionables while taking their recycling to the basement. Now, here's the very ass-y commercial. No transparency this time. Probably the most ass/least face ever in a spot. But no faces = big money saved on model fees. Ad agency: DDB Berlin.
Previously in: ASSVERTISING.
posted by copyranter @ 1:25 PM
3 Comments:
How does wearing Reebok affect your ass? I am confused.
“When you talk about toning from the gluts on down, that seems to talk directly to women,” says Bill McInnis, the head of Reebok’s Advanced Innovation Division. “Guys aren’t spending a lot of time thinking about how their legs are toned up.” That's the explanation Reebok gives as to why we have no EasyTone's for men.. lol What's wrong with guys demanding a tighter tush too? lol
Hooray for assvertising. The Renault Megane add is my fave:
http://www.youtube.com/watch?v=9Y4e7n2qc1M
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