Eating Disorder Ad of the Week.
(click ad, via) Let me take you inside, briefly, the probable creative discussion held over the crafting of this dramatic ad for Israeli non-profit Beitech, an organization that supports women with eating disorders:
creative #1: Let's make utensils look like prison bars!
creative #2: Uh, they're not long enough.
creative #1: Fuck that, we'll cheat it.
update: male hands with nail polish digitally-added?
Previously, Beitech made an inappropriate pallbearers joke of an ad.
Ad agency: McCann Erickson, Tel Aviv.