Tuesday, January 11, 2011

It's a Car Magazine! It's a Breathalyzer! It's Both!

(click images, via) Do you like to read car magazines? Do you like to read car magazines drunk? Do you like to read car magazines drunk, and then drive? Well then, you need to learn Portuguese, and subscribe to Quatro Rodas magazine. Brazilian highway holding company CCR inserted these working breathalyzers into the December issue. Headline translation: "If you drink, blow." A little harder to just toss in the trash than Business Reply Cards.
Now, if all magazines came with such added-value tchotkes every month, maybe the publishing industry could be saved. Ad agency: Loducca, São Paulo. Previously: • VW's don't drink/drive Beetle with googly-eye hub caps.


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