Meet Barry. The best damn thing to happen to advertising since Bill Bernbach.

(via) Wild Fire is "The Urban Drink," a concoction that's 25% apple juice with a shot of caffeine. It is Barry's drink. This is Barry's motto:
Man must exist in a state of balance between risk and safety.
Pure risk leads to self-destruction.
Pure safety leads to stagnation.
In between lies survival and progress. (not original. so what.)
Here's Barry's facebook page. Here's a second Barry video. Barry is nothing short of a hero for our times. Ad agency: Unknown.