(click ads, via) Ooh, the scars are shaped like the sound waves of the hurtful words—kind of shocking and mildly interesting. The campaign is for KAFA, a Lebanese non-profit organization "committed to the achievement of gender-equality and non-discrimination, and the advancement of the human rights of women and children."
It's reminiscent of the most powerful domestic violence commercial I've ever seen. However, upon closer examination, you'll notice that the digital face work is less than superb. Ad agency: Y&R Dubai.
For more domestic violence awareness ads, go here and here.
And here's seven domestic violence videos ranging from great to terrible.