Can you guess what this billboard is advertising?

(click image, via) It's via London, for the upcoming Battles release Gloss Drop, due out on June 5th. The smarties at Creative Review say it looks like "flouro pink blancmange, possibly squeezed from a tube." Uh, OK. It is a very cool cover image—maybe they're going to add copy to the board as the release date nears? I, being a drummer, like Battles. Previously: Can you guess what this butt billboard is selling?