Thursday, April 07, 2011

Someone please explain this condom ad to me.

(click ad, via) It's for Prolong condoms, who previously produced the best climax-delay condom ad I've yet seen. Headline: More time for your fantasies (Art directors? READABLE typefaces please.). Tagline: Against premature ejaculation (ejaculation is spelled wrong because the ad has been translated for publicity purposes.). Commenters at Ads Of The World love it. I don't quite get it. Maybe the elevator is my dick, which is going up longer than normal? Eh? Ad agency: DDB Chile. Previously: Premature ejaculators embarrassed by clever ambient ad at soccer match.

18 Comments:

Anonymous Russell Bishop said...

I got it! Where you'd usually "hit the roof", with their product you just keep 'going on'.

9:10 AM  
Anonymous Anonymous said...

I had the same question. WTF? The only thing I can think of, and its a stretch, is that the elevator has something to do with the "fantasy", and because its going up, it/you last longer. I said it was a stretch....

9:12 AM  
Blogger Don said...

I don't think your dick is the elevator; you're having sex in the elevator, you're lasting longer thanks to the condom, and the elevator is obliging by continuing its journey. Maybe. But that building is only about 4 stories tall, so we're looking at an extremely brief (elevator) ride anyway. And the shredded-Terminator-penis phallicism of the elevator and its cables is a bit hard to look at.

9:18 AM  
Blogger Bags said...

I hate to help out this ad. But maybe (with the help of the extended fantasy) this rubber sheathe can take you up to Heaven. On a nice long trip. There is also an (English) pun on a longer shaft. Big shafting.
I'm going now.

9:22 AM  
Blogger Clement said...

it's about the fantasy of having sex in the elevator. More time for your fantasies, so the "time spent"in the elevator has to last more, that's why it hits the roof. once arrived at the ultimate floor of the building, you still have ressources to last more and more.

Sorry for my english I hope you could understand what i was trying to explain.

9:30 AM  
Blogger copyranter said...

But...why an elevator in what looks like a low-level house?

9:37 AM  
Anonymous Anonymous said...

I think thats where the fantasy part comes in.

9:46 AM  
Blogger copyranter said...

If you say so.

9:54 AM  
Anonymous Anonymous said...

I said, its a stretch. :)
interesting though, the comments on Ads of the world. People really love it. I guess its more interesting than most of the condom ads done in the US, but still, a stretch...

10:03 AM  
Anonymous Woot said...

yeah, so don't shag someone you actually like, shag someone who yr so disinterested in you have to fantasize about someone else?

tagline should be "if you like this ad, do the world a favour and use a condom as you must be a moron".

10:15 AM  
Blogger CEd said...

I think the elevator is just used as a reference to the "quicky sex" you usually have in there. The "creative jump" is that the power of the condom (makes it last longer) is applied to the elevator.

10:51 AM  
Anonymous -1-T-M- said...

The elevator is a utilitarian tool, a machine that moves with practically no effort on our part (other than pressing a button) the progress being made may feel relatively easy so rising in an elevator may indicate feelings of elation or an ascent that is unencumbered, this progress may be physical, mental, or spiritual.

The ad's elevator busting out of its shaft (the stem of a penis, also a slang term for blowjob used mainly in northern England, as a verb: to get screwed over, I got shafted...) represents one's loss of emotional and physical control, as the French say, "La petite mort," the little death, a metaphor for orgasm.

On the down-side, the elevator is a source of severe phobia, a place where one may become trapped and may be a symbol of a boring and mechanical sex life.

Finally, much has been made about why a low level building would house an elevator and to paraphrase Hitchcock, "It's only an ad."

1:54 PM  
Blogger Xiaojuan Sun said...

In my opinion, it may be a stretch....

7:16 PM  
Anonymous Mario said...

It just means that you'll have more time to fuck inside the elevator. Except they used the top of a building that doesn't look like it needs an elevator. Poor choice of architecture.

9:14 PM  
Anonymous Anonymous said...

Is anyone else thinking Charlie and the Chocolate Factory?

9:58 PM  
Blogger Brian A. Lucas said...

No. No. You've all got it wrong. The elevator is coming from outer space. It's landing on the house, not ejaculating out of it. You see, the prolonging effect benefits the aliens because it enables them to have freaky-deaky alien sex over light-years of travel before finally climaxing at the moment of impact on the house. You've got to be an idiot to understand advertising like this which is why I am immensely qualified.

2:54 AM  
Blogger Fernando Mattei said...

Seriously? You didn't get it? It's simple: if you are having sex in the elevator, you have to do it fast. But if you are using this condom, you're gonna need more time to that. So, the image shows a longer trip in the elevator to give you more time.

Easy, ha?

8:39 AM  
Anonymous markD said...

an idea for another execution of the same ad. a plane with every passenger in a line waiting for the toilet looking like they are about to piss/shit themselves. i'm sure joining the mile high club is a bigger fantasy than shagging in a lift?

9:28 AM  

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