via) While I do appreciate the complete lack of a product shot in this VW Touran ad via DDB Stockholm, Sweden, I do not appreciate anything else about it. There're—I'd estimate—about a kabillion other better ways to visualize "roomy." Come on ad people, this is Volkswagen. Lemon? The guy who drives the snowplow? This great 1969 ad?
Previously in VW ads I have not liked at all:
• Creepy (via Italy).
• Sexist (via Lebanon).
• Hackneyed (via Spain)
• Racist (via South Africa).