Tuesday, May 03, 2011

Mr. Clean's Mother's Day message: keep scrubbing Bitch.

(click ad) Huh. I always thought of Mr. Clean as a cheerful, fastidious gay man, not a chauvinistic asshole. Now, I think the thought with this coupon ad for Mr. Clean's Magic Eraser is: "for one day at least, Mom: don't clean." And yet: Mom's cleaning on Mother's Day. Even better, she's tutoring her future Mom on how best to handle all the shittiest housework, which is of course women's work. The ad reeks of disinfected sexism. Via Loving Katie. Previously in: sexist Mom ads.


Blogger Brutal Youth said...

Holy shit...it's the 1950's all over again.

9:12 AM  
Blogger HighJive said...

Mr. Clean is a Procter & Gamble product. Here's another P&G Mother's Day sentiment:


11:51 AM  

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