Friday, March 18, 2011

Huffy Bikes targets Moms with insulting new campaign.

(click ad) Eat my Dust Bunnies? Yes, because Moms these days wile away their days watching soap operas and cleaning fucking dust bunnies. According to AdPulp, A second ad in this "Moms on Bikes" campaign features the endearing headline: "Rebel Without a Minivan." The tagline on the campaign should be: Huffy: "About all a Mom can handle between her legs." What sexist shit. Ad agency: Brunner. For more recent egregious examples of ad sexism, go here and here.

6 Comments:

Blogger Jay said...

Huffy still makes bikes? How 'bout that.

9:51 AM  
Blogger dboy.stein said...

how is that sexist?..if anything its empowering to all the hott MILFs out there who want to break the mold of the stereotypical 'house-wife'...ride on, huffy moms..ride on

2:35 PM  
Blogger copyranter said...

I believe you answered your own question.

2:43 PM  
Anonymous J.A.O. said...

I can see the domestic abuse now....

"Well if you weren't on that damn Huffy all day I'D HAVE SOME CLEAN DRESS SOCKS!!

3:15 PM  
Blogger xhel10708 said...

Copyranter needs a Copywriter who knows how to use Spellcheck. (wile = while?)

9:17 PM  
Blogger copyranter said...

wile: to pass (time) agreeably.

9:25 PM  

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