Wednesday, May 25, 2011

New Post-it® ads: Smart? Or, too smart?


(click ads, via) You have to think, which is good sometimes. But maybe these make you think too much, and you're confused. The doctor one is easier to get. But the first execution is not as clear, and kinda creepy, stalkerish. The layouts look nice. Your call, expert industry readers. Ad agency: Grey, São Paulo, Brazil.
Previously: Post-it® erects shameless Will & Kate billboard in London.

11 Comments:

Anonymous Anonymous said...

I want to know how she was able to come down that rope, holding a glass of wine. Didn't she spill all of it?

8:35 AM  
Blogger Dave said...

I'm thinking - too hard - that maybe there was something lost in translation? Nothing escapes "your mind"? I get it that Post-its are nice memory joggers, or tools to keep you from forgetting, but slipping out a back alley via a rope ladder? With a glass of wine? Oh! I get it! She's been drinking, more likely to forget! And the doc is so busy with his clipboard and doctorly duties that the thing he wanted to remember descended a rope ladder down to a dark alley and was then BUSTED by a bright Post-it note spotlight. That helped him NOT to forget that thing he wrote down on a Post-it note.

8:42 AM  
Blogger copyranter said...

Dave (not sure how sarcastic you're being): these are things not escaping our mind: Doctor's appointment, hot date.

9:03 AM  
Anonymous Anonymous said...

> these are things not escaping our
> mind:

thanks, c-r, for 'splaning that! :-) i totally missed it.

what struck me was the knotted rope for the lady, rope ladder for the gentleman? i would have swapped those around.

I-)

9:20 AM  
Anonymous Adarsha said...

Too complicated and open for different interpretations (as seen above. Hence proved)

9:28 AM  
Anonymous Anonymous said...

these are obvious.

but made for award juries.

lets just move on.

9:56 AM  
Blogger Ted said...

I could maybe escape the Doctor thing, but not that red dressed Lady.

11:16 AM  
Anonymous Anonymous said...

Once I saw the doctor ad, the woman in red ad made sense.

Guessing perhaps that means the "hot date" execution is maybe a little flat.

1:27 PM  
Anonymous Anonymous said...

It has perspective problems. Puts me in the shoes of the subjects—feeling petrified. I get the need for drama, but at the risk of making your product seem like a scary human fly swatter? No thanks.

1:38 PM  
Anonymous Bruno França said...

She has a meeting... Probably a dinner.

1:08 PM  
Blogger Hayes Ben Thompson said...

Too smart for Dave, then, so... too smart

9:30 AM  

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