The most insane men's deodorant commercial ever won a Cannes Lion.
Rexona (known as Degree in the US) has a thing for doing insane, pits-focused commercials, like this Russian one from 2009. The above lunacy won a Silver Lion last week for "Best Use of Music." For once, Copyranter has no complaint with this judgment. Ad agency: Ponce, Argentina. This pre-Isaiah Mustafa Old Spice spot is still my favorite recent men's deodorant spot, though.
posted by copyranter @ 8:30 AM
3 Comments:
This spot is insanely restarted,but at least it kept my attention. The pre-Isaiah Mustafa Old Spice spot, on the other hand, is effin' boring.
There's an even crazier Rexona Men commercial that came out last year. It turns guys with smelly pits into zombies!
http://youtu.be/DLw9-0-VYDY
Well, at least it took my mind of Barry Manilow's puffy new face for awhile!
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