(click images) These ads, via Malaysia just won an Outdoor Silver Lion. Ogilvy Malaysia hired some local Lego artists to create the posters that play off of the surrounding environment. Yes, they're actually made of Lego bricks. Pretty damn smart idea.
Other 2011 Lego Cannes winners include this imaginative Gold Lion ad via Russia and these inventive Silver Lion ads via Germany. Cannes needs to ban Lego ads from future festivals, because next year, every awards-starved agency in the world is going submit scam Lego ads looking for a piece of hardware.