Here's your 2011 Cannes Press Grand Prix Lion winner.
posted by copyranter @ 9:00 AM
copyranter
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Thursday, June 23, 2011
8 Comments:
I hated this ad initially too (creatively, it's very masturbatory), but now it's beginning to grow on me. I wonder though if consumers will get it? I think hell here represents the stress and strain encountered at airports, and the message is that your Samsonite is sturdy enough (highly doubt so) to withstand them both.
Well, I don't hate it. I just can't believe this is the best print ad from 2010.
Also, it's definitely better (much much better) than this one too:
http://copyranter.blogspot.com/2010/06/dumbest-ad-ive-ever-seen.html
lol
Yes. Updating.
Wait, so they're saying that the passenger cabin of an airliner is heaven???
This is, without a doubt, one of the top 15 best of the bad ads I have seen on this site!
agree.
ad is really good.
but far from the best.
and it's no coincedence it comes from china. all networks are fighting to make their chinese offices as "good" as possible.
network who'll win biggest chinese clients will become filthy rich.
people too often forget that Cannes is more "politics" than advertising.
> Related: this Korean Samsonite ad
> is maybe the dumbest ad ever.
it is (those all are) a play on the fiat print ads in nyc from the 1970s - that a fiat could survive driving uptown on first avenue. if you recall, 1st ave was a real wreck back then. and the samsonite gorilla ads...
I-)
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