One of the sleaziest car ads ever just won a Cannes Lion.
update: Kia America's response in the comments.
Previous sleazy car ads:
• Used Woman = Used Car.
• Pre-owned girl sells pre-owned BMWs.
posted by copyranter @ 7:55 AM
copyranter
SEND ME TIPS: copyranter(at)gmail(dot)com
Previous Posts
- Fine, here's one Cannes 2011 winner that I like.
- BBDO's gang sign, yo.
- Snickers takes credit for Mark Zuckerberg's success.
- US Government to put corpses on cigarette packs.
- Look at how handsome Hitler looks in this Cannes L...
- Gillette's Pubes Towels Win Cannes Bronze Lion.
- Orkin installs an ant farm in a men's room?
- Today's WHAT?!?—sex oil ads via India.
- Russian Ad Watch: Topless models present Avianova'...
- Copywriters! Write the headline for this Russian J...
Thursday, June 23, 2011
update: Kia America's response in the comments.
Previous sleazy car ads:
• Used Woman = Used Car.
• Pre-owned girl sells pre-owned BMWs.
38 Comments:
Ew.
"... juice sluicing out of teacher's mouth"
the teacher's mouth.
Gotcha again!
You probably don't see the essence of this ad.
Yes, it is arguable. And yes, it brings up emotions.
But isn't that what advertising is all about?
There is no pedophile story in it. It is the comparison between good and evil.
This ad is worth a lion for every penny!
I'm an open-minded chap but that's just plain creepy.
Let's congratulate the ALL male team, involved with this campaign, on their win. Mr. Rodolfo Sampaio, Mr. Marco Martins, and Mr. Adriano Matos. Start touching yourselves, guys.
E101: uh, I meant to leave out the "the."
You can't leave out the "the". It's referring to the teacher in this particular example, not to teachers in general. At least be consistent: "Look at apple juice sluicing out of teacher's mouth".
This is advertising, E101. You often write like people talk. So it stands.
That ad is awesome. Huzzah!
Ew. Disgusting. Oh, it's about the car's air conditioning? No, not seeing it, it's still disgusting.
Sexy, yet disturbing, like any good work of art should be. I think it's sexsturbing.
A) likely fake. What major brand would approve this, if not a local dealer?
B) From Brazil. See above.
C) Kia's social PR marketing team, like many, needs to get with it and take care of shit before it gets spread more. Clients are woefully behind, obviously, as are agencies.
and
D) Whoever thinks this ad works because it 'bring up emotions' and 'that's what advertising is about' is oversimplifying what we do, missing the point, and should just fire themselves for the sake of the industry.
sure people are going to talk about that ad, but any way one looks at it, it's fucking creepy.
LOVE IT!!!
Ha, your sign-in name.
E101: I'm a persnickety copyeditor, too, but busting up in people's blogs as though they asked you to monitor their every article (general and specific) is soooooo obnoxious! I hope at least you've got a chart at home positively littered with gold stars for every passive-aggressive "gotcha!" you type. It must be a very large chart and you must feel VERY proud of yourself when you stand before it.
@Gotcha
You are something else too. A fucking ASSHOLE. Copyranter knows well (I hope he does) that I am just joking. It's all well meant.
Cheers,
Eng 101
Thanks Kia for teaching kids its ok to fuck their teacher! And all u fucking idiots who think its awesome. Really?! Sick fucks!
Every new KIA purchase comes with a copy of Lolita and Goodnight Moon.
The most bizarre thing is that I live in Brazil and NEVER saw this ad in print. I imagine that the agency produced it just to win a prize in Cannes(Yes, ad people here does this kind of thing all the time).
Old copywriters just need to get out of the business if they cant take a good schoolgirl sex reference. Seems like you are doing mental gymnastics over something that wasn't meant from you. Brazilians are some of the most talented people in our business and your critique of them smacks of bitter jealousy. If I could sell this ad I would be too busy being awesome to come on your crappy blog to comment, but alas, I am here. Good luck being a chodebag in whats supposed to be a fun industry.
Thats great! I love it!
"Teacher" for "the teacher" is perfectly reasonable -- it imagines that the girl would address him as "teacher". (Rather than "Mr. Larkin" -- perhaps a wink at Philip Larkin, poet and aficionado of girlschool pornography.)
MOAR!!
lol.
Looks like you're a terrible copywriter who doesn't understand advertising. Shocking.
ummmmm this really was about a car's air conditioning? i didn't get that....i must be super dumb then :/
Some yers ago Toyota had an ad where a schoolboy waited for father in thunderstorm. He was in frightened a phone box and a pedophile came with a Toyota. And people bought more Toyotas.
This is from Kia (although I'm not):
Kia Motors America Statement Regarding
Inappropriate Advertising Material From Brazil
IRVINE, Calif., June 24, 2011 - Kia Motors America (KMA) has become aware of an offensive piece of advertising material that was created by an ad agency in Brazil that KMA has no business relationship with and has never worked with. This ad was not created in the U.S. by Kia Motors America or any of its marketing partners and does not reflect the opinions or values of KMA or Kia Motors Corporation. The ad is undoubtedly inappropriate, and on behalf of Kia Motors we apologize to those who have been offended by it. We can guarantee this advertisement has never and will never be used in any form in the United States, and our global headquarters in Seoul, South Korea is addressing the issue with the independent Brazilian distributor.
This is absolutely disgusting advertising. Absolutely NOT humorous, not good advertising at all. KIA is out-- for me, for my children, for my family. I will NEVER own a KIA-- solely because of this ad.
Truly repulsive and just bad advertising. What's the benefit? I'm yet to establish what the relationship is between Kia and Moma though. I was under the impression that to be eligable, the ad must have been commissioned and run in paid media. Am I wrong? What on earth is going on here?
Well, I guess they achieved their goal: call attention and make people discuss about it.
In fact, that's what an ad is made for.
"Go jerk off, Brazil."?!?! Since when is an entire nation, inhabited by many decent people, to blame for the disgusting taste of a handful of people who work in advertising? YOUR prejudice is almost as disgusting and such way of thinking also incites terrible actions.
And to conclude my previous comment: "Go jerk off, people in advertising"
Busted...
http://www.campaignbrief.com/2011/07/cannes-lions-withdraw-two-lion.html
although a 1 year ban seems a bit light.
RUBBISH !!!!
If KIA denies any business relations with this ad agency why is their name still on the agency's website?
http://momapropaganda.com.br/#/cases/galeria
weird stuff
well done you lot. peodophilia is awful. have a gold star for spotting the freakin obvious. but may i remind you that the ad also promotes a product that willfully destroys a livable planet.
didnt spot that minor issue, did ya
Hot.
Post a Comment
<< Home