) Crowdsourced creativity! It's the advertising of the now and the future! A future without ad agencies! (Yay!) More and more brands are doing it. And why not?!? It's cheap! The Irish whiskey brand is running an online effort in Russia inviting anyone to write the conversation for this poster. Finalists will receive a bottle of hooch, and the winning entry will be published in Russian Maxim
. If you know Russian, here's the page
of submissions. Here's mine:
Man #1: "Comrade, I think that bear is going to eat us."
Man #2: I think you're right, comrade!"
Write yours in the comments, if you want.
—Western celebs in Russian ads:
Bruce Willis, Jude Law, and Quentin Tarintino