Russian Ad Watch: Bruce Willis dares you p*ssies to bank elsewhere.
(click ad, via) Time for Russian Ad Watch—where we watch Russian ads without total comprehension. Willis is the new badass face of Trust bank of Russia. Headline says: "Trust—it's like me, only it's a bank!" Says Dmitry Chukseev, Trust's vp of communications: "We have conducted market research which confirmed that he is an absolute leader in the overall index of perception of the target audience. The image of Willis - a reliable and decent man, which he translates not only on screen but also in everyday life, fully coincides with our values and values of our clients, which confirmed the aforementioned study "
A reliable and decent man? Yippee ki-yay, motherfucker.
update: in-country source says he got about $1 million US (thanks Marina!).
update #2: I scooped Reuters, and I got the dollar figure, bitches!
Previous celebs who hopped on the ruble ad gravy train:
Jude Law • Quentin Tarantino.