Watch YouTube's Ad of the Year Winner.
(via) Chances are, you've maybe already seen it, as it has over 11 million views. It is undeniably mesmerizing. "Embrace Life," created for Sussex Safer Roads in the UK, beat out Old Spice's "The man you man could smell like" and more than 170 other entries. It's the inaugural year for the award, with the winner receiving a YouTube homepage takeover worth £75,000. Creator: Alexander Commercials. Take heed, crusty old school TV ad directors and producers.
The video only won a Bronze Lion at Cannes, because: it wasn't created by a "hot" "creative" ad shop. And Cannes is an annual circle jerking side-by-side blowjob douchebag fest. Related: click here to view noteworthy Cannes 2010 winners.