Monday, June 20, 2011

The worst WonderBra ad I've ever seen.

(click ad, via) And I've seen mounds of them, both online, and in portfolios sent to our agency. Apparently, the straw is extra long because the tits are extra big? Which logistically makes zero sense. Other interpretations welcome. This is by some ad student at DMJX in Copenhagen. Students? If your goal is to get a job making ads, do not put Wonderbra ads in your portfolio. Previously:
10 WonderBra ads, all better than this one.

posted by copyranter @ 8:20 AM 

9 Comments:

Anonymous Jim said...

How it makes sense to me is that since her boobs will be extra big she won't be able to bring the cup any closer to her chest. Hence the need for the long straw.

8:28 AM  
Anonymous Anonymous said...

I like the way you say "logistically" (fancier than logically?) When we say that something does or does not make sense, we mean logistically, of course.

It's a funny ad. I'd rather look at that than all fucking boring Victoria's Secret's "sexy" ads.

I have a feeling it was done for awards.

8:35 AM  
Blogger copyranter said...

Jim, I don't know about you, but my mouth is not located in my chest. Does your WonderBra push your moobs up to chin level?

8:43 AM  
Anonymous Anonymous said...

@Ranter


Yes, it does. It's called a "push up" bra. It's clearly exaggerated.

8:51 AM  
Anonymous Flowrider said...

Can any plumber confirm this, for better flow with less restriction, wouldn't it have been better for the straw to bend at 45 instead of a 90 degree angle???

12:15 PM  
Anonymous Jim said...

@ranter I think @Flowrider has the right idea with the angle of the straw. That would make [a little] more sense in my interpretation. My moobs are right where they should be. And without added support.

1:57 PM  
Blogger gregStuned said...

I like it! and I agree about you needing a bigger straw to drink cuz ur bigger. It's the same thinking as the one that you cant see your feet.

5:03 PM  
Anonymous Adarsha said...

Stupid ad.

2:44 AM  
Anonymous cath said...

Technically, the straw's not bigger, it's just upside-down. That is, the short end (what should be above the bend) has been inserted into the cup instead of the long end.

I still have no clue what that's supposed to say about WonderBra, though. If Jim's right, that's the stupidest ad ever (and I think he might be). But I keep hoping there's some clever/obscure pun in there based on the inverted straw and the word "cup."

8:41 PM  

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