Ha—"Gritty" Street Journal. They're about as gritty as a fucking Brooks Brothers store. Anyway, here's my professional review of this commercial: It's OK. By not actually shooting a spot, and only using stills and the iconic WSJ typeface, they're attempting to brand the (dying) physical paper. Bonus: it saved them a shitload on production costs, which should help Rupert Murdoch shit a little easier. Ad agency: McGarry Bowen. Related: here's a round-up of dumb ads by smart newspapers. Related: here's a round-up of bad magazine self-promo ads.