Smart newspaper runs stupid ads.

(click ads, via) It's print industry self-promo ad day on copyranter. The London business broadsheet has a long reputation for quality journalism. A reputation that is counteracted by this new duncical subscription drive print campaign created by supposedly smart ad agency DDB London.
What tools are a luxury? A diamond- and ruby-encrusted hammer? And these goofy-looking Photoshopped stock photos set the wrong tone for the paper. And why so violent and militaristic? Note: the Financial Times did endorse Barack Obama in 2008, and Obama returned the favor in a 2009 print ad.
Previously in bad newspaper self-promo advertising:
Chicago Tribune • New York Times • The Guardian • El Pais.