Wednesday, September 08, 2010

Caring New York City ad agency wants you to go offline on Yom Kippur.

(click ads) Students of advertising will recognize these parody ads as riffs off of the classic Levy's rye bread campaign created by Bill Bernbach. Anyway, DIGO, an NYC firm with the tagline The Agency for a Social World™, is lobbying for a device-free day, September 18th. Here's their Offlining website, where you can see other hacky ads that are all apparently running nowhere except there. Read their bullshit manifesto here. If you find yourself being wooed by this effort, please remember that this Y&R ad represents what most ad agencies are really proud of.
Previously in: bad ad agency self-promos.


Anonymous Anonymous said...

The whole Jewish-traditions-updated-for-modern-times/secular sabbath switchoff thing has been done, and done far better already, by the people at Reboot.
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12:39 PM  

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