Tuesday, September 07, 2010

French newspaper latest to badly exploit 9/11.


(click ad twice, via) "Learn to anticipate." Courrier International, a Paris-based weekly (tagline: Anticipate Daily), solves 9/11 after the fact: the World Trade Center architects should have stopped at about 50 floors. Look! The hijacked planes missed the shorter targets. Yay! Vive la Photoshop! Vive la Idiocy! Remember the Maginot Line! Ad by Saatchi & Saatchi France.
Previous stops on the 9/11 exploitation ad tour:
BrazilDubaiFrance (again) • SpainNew Zealand • And Moscow.

16 Comments:

Anonymous syh said...

Trolling for attention or amazingly poor judgment, either way, not even a clever ad. Just sad.

3:01 PM  
Anonymous EXCUSEZ MOI said...

Anticipating an anti French backlash for the inexcusable print ad, it's a bit of a stretch, but here's some historical context:

Washington, D.C. is a planned city. The design for the City of Washington was largely the work of Pierre (Peter) Charles L’Enfant, a French-born architect, engineer, and city planner who first arrived in the colonies as a military engineer with Major General Lafayette during the American Revolutionary War.

In 1791, President Washington commissioned L'Enfant to plan the layout of the new capital city.

http://en.wikipedia.org/wiki/Washington,_D.C.


Testing the Upper Limits of D.C. Building Height Act

http://www.washingtonpost.com/wp-srv/local/facts/lewis042494.htm

4:02 PM  
Anonymous Rachelle said...

@EXCUSEZ MOI - what does any of that have to do with a tasteless and excruciatingly stupid ad?

If they'd stopped building earlier, 9/11 wouldn't have happened? Really?

I'm not anti-French, but I AM anti-stupid.

4:12 PM  
Anonymous Hambone said...

Someone submit this crap to the Tracy Awards and make sure it gets what it deserves.

6:20 PM  
Anonymous Anonymous said...

new to your blog. do you happen to remember the chevy ad from a few years back? it featured actual footage from post 9/11 rescue/clean up. so much for me ever buying a chevy/chevy product.

8:40 PM  
Blogger Pierre ADIDA said...

The Saatchi Ad is a stupidity.
The ligne Maginot was a military error.
Does these 2 idiocies make the French idiots?
I could find a couple of stupid remarks or acts from americans that would not make americans stupid.
Please, keep your common sense, and try not to become racist, the world is full of this kind of general remarks that are making relations between people more and more difficult

Pierre (a french national settled in California)

9:03 PM  
Anonymous Slow Learner said...

> Please, keep your common sense, and try not to become racist

Ah, so French is now a race? Thanks, I had no idea!

9:47 PM  
Blogger copyranter said...

Pierre: the Maginot Line quip was in reference to the ad's headline: "Learn To Anticipate."

6:31 AM  
Anonymous Blog Tactic said...

This is no publicity like bad publicity

8:20 AM  
Blogger Archibald201 said...

I am French.
I am ashamed to be French when I see such a sad, provocative, stupid, and tasteless ad.

Gerard Mariscalchi

11:12 AM  
Anonymous Anonymous said...

As long as you don´t start burning Croissants it´s all good :p ;)

11:43 PM  
Anonymous Chris the Frenchy said...

"Viva" is not french. It's spainish and italian. In french, it's "vive" (pronounce "viv").

Thank you for explaining the ad, I didn't even understand it.

I won't say I'm sorry for the ad, since being french doesn't mean being liable of all what other french do (same applies to Americans). But I agree it's stupid.

5:38 AM  
Blogger copyranter said...

Thanks Chris, updated.

10:22 AM  
Anonymous Anonymous said...

This ad is funny like the others..
http://www.suchablog.com/courrier-international-lanticipation-au-quotidien
Keep cool guys.
In US you're the first to make a movie about your recent history, you have enough detachment and critical thinking to make understand things with maturity.
It's not against US, it's an ad, and in ads you want to make people react, understand a point and make them remembered.
In that case, this ad works perfectly.
Didn't you ever laugh about france ? About this stupid Maginot line ? About what we did during the WW2 ?
Come on..

4:46 AM  
Anonymous Anonymous said...

CORRECTION:As to the D.C. comment. Take note,it was The Africamerican Benjamen Bannecker WHO MEMORIZED the 'Parisian' street plan of civil engineer Pierre C. L'Enfant for Washinton, D.C. and brought it to frution, when Charles L'Enfant LEFT IN ANGER. So like Manhattan's City Hall it was largely the work of Black genius, in the final analysis.

William Tucker, NYC

12:48 AM  
Anonymous Anonymous said...

"If they'd stopped building earlier, 9/11 wouldn't have happened? Really?

I'm not anti-French, but I AM anti-stupid."

Woh, never seen such a stupid comment with "anti-stupid" in it.

Thank you, for the lulz.

4:02 AM  

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