BAD WATER! BAD, BAD WATER!!
(click ads to read copy)
Today in the New York Times, Stuey "scoop" Elliott reports on the creative efforts of U.S. ad agencies to aid global water projects. So, to be timely, I'm posting these two international "bad water" ads that've been drying in my "to be posted" file.
(L)—LOOKY! It's 9/11! Once again exploited in the name of deadlier death (last time, you may remember, it was an insensitive anti-smoking ad out of Dubai). Here, it's part of a goofyfuck diorama ad for French humanitarian organization Solidarités. Puppet planes! I knew it was a conspiracy. (image via)
(R)—Unicef in Sweden goes right for the heart with the tried & true doe-eyed African youngin' (close-up face shots are popular with "cause" ads). And, while the water pistol isn't exactly a sparkling fresh metaphor, at least the Swedes didn't need a fucking math equation to get the point across. (image via)
related: Amnesty International takes on Genital Mutilation and China.