Nice scoop, Stuart.
In today's New York Times, senior ad columnist Stuart Elliott (right) delivers a fresh off the presses take on the new(ish) Camel No. 9 cigarettes for women. His unique insight into the print ads is that they're mimicking other female product branding efforts like Chanel, etc. Kinda like what I said 6 weeks ago. Hibernating were you, Stu?
previously in tobacco ads:
1. There's pee in your butt.
2. Tastes Good Like A Cigarette Should, Redux.
3. Taglines are DUMB: Tobacco Edition.
4. Retro Cigarette Ads.
5 Comments:
Because lung cancer is so chic.
A Camel spokesperson went on to say that “...we might also leverge existing creative, going from Joe to Jane Camel. Now, whether we repurpose the giant phallic nose and just call it a clitoris, or create new camel toe imagery, we're not sure. That’s a very sensitve area we’re looking into and hopefully our focus groups will provide valuable insights there.”
Stuart needs a douchectomy
Leaving aside the morality, or rather amorality involved, I still say the ad is genius.
Maybe he wrote it BEFORE you but it sat on the shelf for >6 weeks.
Blogs=increased velocity.
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