(click image for closer look)
I don't love this, but I don't hate it either. Two reasons: 1. It hit a soft spot. I did a spec campaign for YKK zippers when I was at the School of Visual Arts here in NYC. It was, of course, smarter than this ad (of course), but this ad has a cooler visual. 2. When the moronic client says "I need to show the full line of zippers in the ad," doing something even mildly interesting isn't easy. OK, I fucking HATE "Fashionable by Nature." Lazy fucking line.
(scanned from today's WWD)
UPDATE: I shoulda added that this ad is targeted at fashion designers (thus the WWD placement), not consumers.
previously in ads I didn't hate:
1. Iggy Pop for John Varvatos.
2. caffeinated cheerleader for T-Mobile.
3. Peter Stormare for VW.