Where's LT when you need him?
(for my non-sports fan readers, 'LT' stands for Lawrence Taylor, and the headline references this particular play he made on then quarterback Joe Theismann. not for the squeamish.)
Above is an example, scanned from the most recent ESPN magazine, of forcibly wedging an already weak advertising campaign idea into a Big Event opportunity (Super Bowl). The Johnnie Walker people are understandably seeking to establish their hooch as the go-to hard liquor for the ex-frat boy sports fan with disposable income demo. But their lame "play" makes absolutely no sense. What kind of backfield setup is that? the power triangle?
(campaign via Bartle Bogle Hegarty, NYC)
previously in Johnnie Walker sports ads:
1. JW tells NFLers to forgo anesthesia, drive drunk.
2. Is IT In YOU?