I now like two (2) Old Spice commercials.
Misanthrope flabbergasted! First, Wieden+Kennedy made the best deodorant commercial ever. Now, they've followed that up with this perfectly harebrained spot for Old Spice hair & body wash. The casting is artwork. Previously in stuff I like: Holiday Inn TV spots; Snickers Halloween ad; Cingular commercial; Calgary Hemp Store ad; John Varvatos/Iggy Pop outdoor posters.
posted by copyranter @ 8:45 AM
8 Comments:
wieden+kennedy=genius. i always wanted to get a job there, but here i am in news media. old spice ad almost as funny as the axe commercials. good stuff.
Please. Axe's crap doesn't hold a candle to these spots. Of course, the main reason for that is because of their idiotic strategy, which is of course working somehow. Axe's marketing story is both one of the best, and one of the worst, ever.
axe is for prepubes and smells like complete ass. old spice is for real men and smells like complete ass. however w+k's spots have been stellar. more bruce campbell please.
Good advertising for crappy products is about as pointless as fake boobs on your grandma. You might be tempted to cop a feel once, but you sure as shit won't go back for more.
That second spot you pointed us to is genius. I snortled. "It's right for everyone, idiot."
It's a very entertaining ad, but that screenshot that you posted is just...disturbing.
“Sure criminal” is quality writing. It just is.
Please. Comment on the strategy vs. the creative.
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