Tuesday, July 31, 2007

copyranter's pick for 2007 ad Emmy.

First off, let me make this point very clear: ads have absolutely no fucking business being nominated for Emmys. This kind of horseshit just further fuels the morons in this industry who think they are "artists."
Anyway, my pick out of the nominees is this Cingular spot. It's not the most "creative" of the spots—the Coke "Happiness Factory" gets that nod from me. But if you can't do a creative commercial for a soda, you need to be in another line of work. Cell phone spots, however, are tough, and almost universally suck ass. But this one stands out as actually being original. BTW, it's by those bloated fucks at BBDO. And speaking of not being able to do a creative spot for a soda, the nominated Pepsi spot, also by BBDO, just absolutely blows.
previously in ads I like:
1. Snickers Halloween ad.
2. Old Spice freakish Anglerfish ad.
3. Iggy Pop for John Varvatos.
4. over-caffeinated cheerleader for T-Mobile.
5. Peter Stomare for VW.

6 Comments:

Blogger Middle Name: Stanley said...

I like how your congratulatory arm around the neck of BBDO quickly turned into a choke hold.

2:38 PM  
Anonymous Anonymous said...

So I'm thinking why not continue the BBDO bashing, and, in consideration of your recent love-in with us Canadians, and your call for more tips, take a look at some of the trash BBDO pumps out here in Canada at http://www.bbdo.ca. There are some pepsi tv spots that totally suck ass, and not in the fun way either.

2:53 PM  
Blogger Toad said...

I posted about this last week Copyranter: I liked it for the same reasons you did- nice work in a catergory where there just isn't any.
And it's very well-written- something like this could have turned out awful in the wrong hands.

3:20 PM  
Anonymous Lardog said...

Did it make you feel high? Like when you're high and two people are talking and you just can't understand their language or meaning.

Me likey.

3:33 PM  
Anonymous Anonymous said...

As an afterthought copyranter..why not do a Take Off, Eh? day and give us a treat up here by lambasting some advertising farts blowing out of the Canadian asses (offices) of some of your least fav ad agencies? You know you've got a dedicated audience up here, so why not go copyranter.ca for a day, eh?

4:43 PM  
Anonymous Anonymous said...

I agree. This spot is the best written of the "nominees."

And the best acted. Something you'd think the Emmy folks would like.

And as a comparison, check out the new Cingular spot with the Dad and son in the garage.

Writing is still good. But the acting is second rate.

10:12 AM  

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