Next time, why not add little floating pieces of ash to represent the WTC workers who jumped to their deaths?
(click ad to read copy)
If you don't quit smoking, the terrorists will have won.
New anti-smoking print ad by DDB New Zealand for ASH (Action on Smoking and Health). Doyle Dane Bernbach, of course, has a long legacy of whip-smart, original creative thought. So, I'm sure the men (yes, it was all men) who created this masterpiece had no knowledge of the anti-smoking ad from last September by the Khaleej Times in Dubai that featured the exact same cheap visual trick. Maybe—just a suggestion here—it's time for the world's insensitive, hackneyed ad peoples to exploit some other past tragedies in their efforts to win those oh-so-important ad awards.