ADVERTISING IS PUNDAMENTAL.
(LA Metro Website banner ad that also appears as a billboard near the 134 freeway in Pasadena, according to tipster Maxwell Harwitt.)See Kenny Cole? This is how you do the Pun. The phrase works on both levels. You will miss horrific Los Angeles County traffic if you go Metro. And, LA Metro is in fact looking for the next Miss Traffic. Zing & Zing! But seriously, young ad writers—don't use puns. They're bad bad BAD news (see headline).
posted by copyranter @ 3:00 PM
4 Comments:
this would be a good ad if in fact the metro went anywhere you actually needed to go in los angeles.
It gives me a headache trying to understand how people even think like this.
Hey, I like puns! They just have to swing both ways.
if they can get people to ride the train then it's just good advertising, regardless of how practical the routes are.
Post a Comment
<< Home