Vegas promo campaign connects with non-douchebags, borderline douchebags, deluded douchebags, and out-and-out douchebags equally.
(click ad to read copy)
The Douchebag. It is an ever-fluctuating designation. I've walked the line. But, I've never been to Vegas. If you don't gamble and you think ugly things are, well, ugly, what's to see? The desert? I'll take Arizona, thanks. That said, I admire the honesty of this print ad (from LA Weekly), if not the terrible layout. None of this 'Vegas is a delightful destination where parents can bring the kids' hooey. Any place that Douchebagette Paris Hilton calls a second home ain't Classyopolis. And by acknowledging that Vegas is Douchebag ground zero—even if it is satirically—the ad instantly appeals to an ad-weary audience.
(thanks to Amanda Deveaux for the image)