Vegas promo campaign connects with non-douchebags, borderline douchebags, deluded douchebags, and out-and-out douchebags equally.
(click ad to read copy)The Douchebag. It is an ever-fluctuating designation. I've walked the line. But, I've never been to Vegas. If you don't gamble and you think ugly things are, well, ugly, what's to see? The desert? I'll take Arizona, thanks. That said, I admire the honesty of this print ad (from LA Weekly), if not the terrible layout. None of this 'Vegas is a delightful destination where parents can bring the kids' hooey. Any place that Douchebagette Paris Hilton calls a second home ain't Classyopolis. And by acknowledging that Vegas is Douchebag ground zero—even if it is satirically—the ad instantly appeals to an ad-weary audience.
(thanks to Amanda Deveaux for the image)
posted by copyranter @ 7:50 AM
6 Comments:
I suppose if you're going to use the word douchebag in an ad, you might as well use it as many times as possible. Well done.
With dedicated site.
http://www.vegas.com/douchebag/
When did the seismic shift occur from douchebag referring to a frumpy, prudish middle-age woman to a pricky dude?
Probably a bit after the designation of "Asshole" stopped being an unkind thing to call a gay man and became the designation for anyone who was a jerk.
Late the party and getting caught up on all the rantery...this ad fully capitalizes on one of my favorite places to visit and make fun of people, douchebags to be exact:
http://www.hotchickswithdouchebags.com/
Say, anybody remember when a douche bag was a bag used to clean a vagina? Whatever happened to the gay old days when words meant what they meant? And the URL "hotchickswithdouchebags" takes that thought to another level entirely, don't it?
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