And the most sexist 2011 Cannes Lion winner is...

(click ad, via) ...Kitadol menstrual relief pills. Because, yes, us men are WAR HEROES for—month-in, month-out—doing battle with the enemy: OTR women. Ad won a Press Silver Lion.  Ad agency: Prolam Y&R, Chile, who have a history of producing sexist ads for Kitadol (examples one, two, three). All four of these Kitadol ads, by the way, were created by all-male creative teams.