via) The goal was to design a Bible that would attract "younger people." From the press note:
"The all new “BasisBibel NT” uses a very clear, modern language and is still very close to the original text. The textual structure and typography is optimised for better reading comprehension. In addition to that, the BasisBibel is cross-media optimised."
That all sounds like Devil-speak to me. Get this: the evil thing also comes in green, orange and purple (That color sold out in five months.) ALL Bibles should be dark blood red faux leather and smell like the sweat of Christ. Designer: Gobasil, Hamburg, Germany. Related: the official 1936 Nazi graphic design manual.