(click image) To promote the Peugeot 408's six airbags, São Paulo ad agency Loducca created this ridiculously expensive interactive ad and placed it in 50,000 copies of Brazilian business magazine Exame. Congratulations to the agency executives who convinced Peugeot to waste their money on this awards show bait. Video below. Previous interactive auto print ads:
• VW's edible road ad.
• BMW's new car smell ad.