Well, these are some very bizarre gym ads.
(click ads, via) I've had these bookmarked for awhile, waiting for a slow day. They fall into the Ads That'll Make Art Directors Touch Their Genitals sub-category. So, I get it: the body is a machine, and Gold's helps you transform yours from its present copier-like state into more of a tank- or backhoe(?)-like form. I just don't know how these would go over with your average, grunting gym mook. Maybe Gold's is trying to attract a more, uh, artistic clientele? Or, Transformers fans.
Ad agency: Jotabequ Grey, Costa Rica. Related: a round-up of bad gym ads.
posted by copyranter @ 10:15 AM
6 Comments:
More like a slow month...
Send me some tips, then. Or go do something other than pathetically troll an ad blog.
I actually think the tank one is kinda cool. Different, makes me wanna check it out, message is pretty simple. I dunno..not bad, I'd say.
It might've made me touch myself a little and I'm a copywriter. Hm. Maybe it just needs some more copy?
Ha.Ha.
Any idea whether this is body paint or Photoshop? I'm assuming the former, but I'm curious.
I dunno. Makes me want to see Blue Man group type of performance art off Broadway not go to a gym. Maybe it's a NYC thing; New Yorkers want to look like dancers?
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