Monday, August 15, 2011

Selling eggs to chicks. (You use pink, of course.)

(click ad) Ella Valentine is, yes, a brand of "baking eggs." It's also a brand of handbags. I don't think there's a connection here, though this ad was found in a UK fashion magazine, Company.
So, back to the sell. You use a cupcake. You put "pour femme" in the headline, and make it look like a perfume ad. You use a blond with a little baking powder on her orgasmic face. And, you package the eggs in pink. Here's the press release about the ad. Ad agency: WFCA. Via ceriselle.org. 
Previously:
• Selling weights to women: "HERgonomics."
• Selling pork to women: make it look like nail polish.

2 Comments:

Blogger Nora said...

Ella Valentine claims it's tongue-in cheek.

10:16 AM  
Blogger copyranter said...

Yes, I already linked to the press release in the post.

10:19 AM  

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