baking eggs." It's also a brand of handbags. I don't think there's a connection here, though this ad was found in a UK fashion magazine, Company.
So, back to the sell. You use a cupcake. You put "pour femme" in the headline, and make it look like a perfume ad. You use a blond with a little baking powder on her orgasmic face. And, you package the eggs in pink. Here's the press release about the ad. Ad agency: WFCA. Via ceriselle.org.
• Selling weights to women: "HERgonomics."
• Selling pork to women: make it look like nail polish.