NYC gym ad rewards/EXPLOITS 9/11 responders.

(click ad, via Gawker) A $20 discount! You are HeroPatriots, New York Sports Clubs. Only valid until 9/11, so hurry! Also, you sick/dying/retired/ no-longer-working-as-first-responders first responders who were actually there on the day of the attack—yeah, you're totally not eligible. Fucking Christ, is this tactless. Related: the worldwide 9/11 exploitation ad tour.