Even though it's not on my "hate" list, I hate yoga. Meditation is fine, though. I have been in an elevator with a sweaty, smiling, smelly Willem Dafoe, and a sweaty, smiling, non-smelly Gwyneth Paltrow after their fancy hot yoga sessions (separate incidents). My review of the ad? Lazy, unimaginative borrowed interest concept. Who cares, it's the Thursday before Labor Day. Note: the pose is called Dwi Pada Sirsasana. Ad agency: KesselsKramer, Amsterdam. Related: four previous ads that mocked Mahmoud with Photoshop.