Is the girl in this ad "inappropriately depicted in a sexualised manner?"
"The image of the woman (is) a comment on youth and the national debt that now rests on their shoulders and as an ironic patriotic comment on capitalist recruitment and identity." Also: "The relevant audience for this advertisement is young men. Roger David strongly believes that young men would relate to this image, and would not see it as shocking or exploitative.”
Old man Dov Charney will be masturbating to it before the L.A. day is out.
Previously in sexualized underage models: Love's Baby Soft • BMW.
posted by copyranter @ 2:30 PM
6 Comments:
I thought you were hospitalized. How are you able to continue blogging?
"The relevant audience for this advertisement is young men. Roger David strongly believes that young men would relate to this image, and would not see it as shocking or exploitative.”
You disagree?? Young men would be shocked at exploitation of women? whoa
I do not disagree with that part of the quote.
I don't see the connection of a menswear company and it wanting to make a statement of the burden on youth today??
How is that meant to help the company sell more clothes or improve brand awareness?
In what way would a young man see that advert and think 'oh no, the national debt is hurting us young folk therefore I must go and buy some clothes from this company"?
If anything, if they did recognise the financial difficulties they would be under, they would realise that they can't afford to make frivolous purchases.
So the ad is irrelevant and yes exploitative.
the only thing sadder than the mentality that creates this kind of advertising is the mentality that tries to justify it.
i'm so glad i got out of the advertising industry; this kind of hollow 'cool' thinking runs through it like a cancer.
indeed, if people want to get a grip on the terrible financial situation the UK is in, not buying overpriced fashion items is a good start.
learning some economic history and where the S&P500 is going and the implications of that is a good next step. so is paying down debt.
If this girl was alot less attractive people wouldnt see it as sexual, a really attractive girl can just stand there doing nothing and you'll think about sex. Banning an ad with a fully clothed over 18 year old is a loss of freedom in my opinion. I see facebook posts daily from friends that make that pic look rather soft. In the real world alot of short baby faced 18 year olds look even younger than this girl. Are we to descriminate against them all from modeling?, Keep it real for $%*# sake!
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